Harlequin : Love Inspired
Harlequin was looking for a campaign to attract new readers to their Love Inspired series. Fans describe these books as uplifting and inspirational fiction. When they read them, the stories lift them above the stresses of busy daily lives, especially during this global health crisis. So we showed exactly how readers say the books make them feel, marketing them to new and broader audiences. Instead of making one single film in different formats, we shot stills and animated them using some subtle parallax video treatments. This allowed us to make the most of the clients budget and provide far more assets to be deployed across all media channels.