Muskoka Timber Mills (MTM) partners with North America's leading architects, builders, and designers to create custom, trendsetting wood products that blend craftsmanship, innovation, and artistry. Located in the heart of Muskoka, MTM approached ROUND to redesign their website to reflect their refreshed brand identity we had delivered in an earlier project phase, elevate the digital user experience, and support business goals around engagement, connection, and conversion.
ROUND was engaged to deliver UX/requirements review and specification, and UI design for the new MTM website. Using the draft wireframes as a foundation, we conducted a thorough review to ensure component consistency, resolve functional uncertainties, and align requirements across multiple project partners, including MTM’s SEO agency, UX partner, and development provider.
We designed two homepage concepts reflecting MTM’s premium brand and the new look and feel, presenting them for feedback and refinement. Final UI designs were created for both desktop and mobile, incorporating MTM’s approved brand guidelines and curated imagery. After final approval, we prepared the design files and conducted a handover session with MTM’s development partner. We also performed a round of UI Quality Assurance on the developed website to ensure design fidelity prior to launch.
Figma, Client-Side CMS (implemented by MTM’s development partner)
