After the success of last years, "He's A Natural" campaign featuring Connor McDavid and Hal & Joanne of BodyBreak, Go Auto asked us for a follow-up campaign featuring the same characters, plus one new member of the team, Bo Horvat, Captain of the Vancouver Canucks. The focus this time was the new Go Auto app, which makes owning a vehicle much easier and less stressful. With the app, customers can book service appointments, pay for service, view their service history, collect rewards, and receive discounts. The goal was to make as memorable a spot as the app experience. Viewers that pause and scan the donkey's QR code, link to a hidden music video featuring Hal, Joanne, and Bigfoot, in an 80’s synth band extolling the benefits of the app.
If any viewers happen to pause and scan the donkey's QR code, they get delivered to a hidden video of Hal & Joanne, and Bigfoot, they're treated to a special music video that extols the benefits of the app in the form of an 80's synth band.