Boys & Girls Club of Canada Re-branding

The Boys & Girls Clubs of Canada was looking for a brand update. One that worked to modernize them to the environment that kids & youth live in today. With over 120 years of history in providing systemic opportunity to 200,000+ kids a year, it would be important to move forward while not ignoring the past. The Boys & Girls Clubs of Canada became BGC Canada. Round helped with everything from the name change, through brand design and all the way down to a creative launch campaign that will drop during the summer months.