BGC Canada 2021 brand campaign
BGC Canada's 2021 campaign is a followup to the Systemic Opportunity campaign. In this campaign we focussed on the real benefit of Systemic Opportunity. We took the approach of hearing directly from real Club kids. They were very involved in the work and not only starred in the spot but also they recorded the song with the help of Michael Johnson from MJMS, the music school. We created a robust set assets for BGC's internal creative department to build and deploy whatever was needed over the long term of the campaign to any media format. This included animated gifs, films, still images and illustrations. All of this was done in both English and French.