Harlequin Launches new campaign for the Love Inspired Brand
Harlequin has recently launched a new North American integrated brand campaign for its Love Inspired brand, “Stories to Uplift and Inspire”, that unapologetically celebrates the optimism and positivity that Love Inspired books offer readers.
Amidst growing appetite for inspirational and faith-based content in the marketplace, Harlequin was looking for a campaign to provide a creative platform for future growth of its inspirational brand. The stories entertain and lift readers above the stresses of their busy daily lives.
The “Stories to Uplift and Inspire” campaign depicts the uplifting experience readers get from reading Love Inspired books and reinforces the brand promise to anyone seeking inspirational, wholesome entertainment. “This campaign is a celebration of the powerful and positive feelings that readers get from Love Inspired books, and ROUND perfectly captured how special the brand makes our readers feel,” shares Merjane Schoueri, VP Marketing at Harlequin.
“Through extensive research, it was found that these books leave readers feeling inspired by the positive, uplifting stories of faith and hope. We wanted to capture that feeling in the new campaign. Instead of making a single film in different formats, we shot stills and animated them using some subtle parallax video treatments. This allowed us to provide far more assets to be deployed across all media channels,” Paul Riss, ROUND Founding Partner & Creative Director.
ROUND worked collaboratively with key Love Inspired stakeholders, including executives and authors, to bring this campaign to life.
Love Inspired is encouraging readers in North America to discover and experience the Love Inspired brand by downloading free ebooks at TryLoveInspired.com.
The new Love Inspired brand strategy and launch campaign was developed in partnership with strategist Carly Sutherland, writer Kimberley Gillis, art director Elizabeth Whalen and photographer Tyler Gray with production partner Westside Studio. ROUND media partner on this project is Rebel Media.
Campaign creative to link or embed can be found at the following links;
About Love Inspired
Love Inspired is Harlequin’s inspirational adult fiction imprint, publishing a wide range of uplifting and inspiring stories about love and friendship, family and community across a variety of sub-genres. Love Inspired publishes two romance lines—Love Inspired and Love Inspired Suspense—in addition to the imprint’s new women’s fiction trade paperback program and limited mass market paperback collections.
For more information, please visit LoveInspired.com.
Follow Love Inspired on Facebook: @LoveInspiredBooks
and on Twitter: @LoveInspiredBks.
Harlequin is a leading publisher of commercial fiction and narrative nonfiction. The company publishes over 100 titles a month, in both print and digital formats, that reach audiences globally. Encompassing highly recognizable imprints that span a broad variety of genres, the publisher is home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of
HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins’ global publishing program, Harlequin titles are published in 17 countries and 16 languages. For more information, please visit Harlequin.com. Follow Harlequin on Facebook: @HarlequinBooks, Twitter: @HarlequinBooks and on Instagram: @HarlequinBooks.
ROUND is a creative and strategic partnership founded by two experienced agency leaders Paul Riss, Creative Director, and Mike Davidson, Managing Director. ROUND works with the top talent in the industry to solve business challenges through creative thinking. ROUND works primarily on a project basis with an agreed set
of deliverables over a set period of time. Clients get (and only pay for) what they need. For more information, please visit WeAreRound.com.
Follow ROUND on instagram.com/round_advertising.
Founding Partner & Managing Director Round