Go Auto launches its first integrated brand campaign with ROUND
Go Auto is launching its first ever integrated brand campaign with its agency partner ROUND. The campaign highlights the company’s value and commitment to Canadian car buyers.
Go Auto, based in Edmonton, is one of the largest automotive dealership groups in Canada with 45+ dealers, 19 brands and over 11,300 vehicles accessible through goauto.ca. The company was founded in 1996 by Mike Priestner as Auto Group (MPAG), with the purchase of Kentwood Ford in Edmonton. Go Auto’s business has evolved through a series of dealership acquisitions over the years. Go Auto is one of the only dealership groups in Canada with all of their dealerships, brands and vehicles listed under one website (goauto.ca).
Go Auto is launching its first integrated brand campaign in order to reinforce the company’s value and commitment to Canadian car buyers and to establish a strong platform for further market expansion. Go Auto has one of the largest vehicle inventories in Canada, and a 24/7 team of personal shoppers to help car buyers compare vehicles, find the best deals, book appointments and more. Go Auto’s mission is to remove the stress from shopping for a vehicle, making the process as easy as possible.
“We are entering the next phase of Go Auto’s successful journey to improve the vehicle shopping and ownership experience for Canadians. For many, the experience can be stressful and confusing. For generations, we’ve helped Canadians to find the right car at a fair price, and have made it easier and more affordable to maintain their vehicles. We have many customers that have been with us since they bought their very first vehicle. Our new brand campaign will help others to get to know Go Auto and understand how they can benefit from becoming one of our valued customers.” Michael Hladun, Senior Vice-President for Go Auto
The new Go Auto campaign speaks to all Canadian car buyers to let them know the company has a vehicle for each stage of their lives, and they’re with them for as long as they own those vehicles. A series of vignettes represent a wide range
of Canadians and focuses on their relationships with their vehicles. The campaign highlights the broad selection of vehicles that are available to Canadians from all walks of life. The integrated campaign includes a :30 second tv spot and multiple :15 and :06 social/digital videos and still images.=
“Go Auto has the right vehicle for every Canadian, at every stage of their lives. It was important that we reinforce Go Auto’s name and show it’s the best place for Canadians to find the right car for them.” Paul Riss, ROUND Founding Partner & Creative Director
ROUND was chosen as Go Auto’s agency partner based on their depth of experience helping organizations to develop their brands and meet growth objectives. ROUND partners Paul Riss and Mike Davidson are agency veterans who founded ROUND in 2018 to provide clients with a more flexible, collaborative and cost-effective model. The partners have significant automotive experience, having lead two of the most highly awarded automotive campaigns in Canada in the last decade, for Subaru and autoTRADER.
The ‘Let’s Go’ campaign launches on television and online across Canada on January 13. A link to campaign select elements is attached.
About Go Auto
Go Auto is comprised of 40+ dealerships, multiple repair and service centres, several reconditioning facilities, in-house finance and insurance departments, a loyalty and rewards program, and more. Go Auto has received several awards and recognitions over the years for its industry leading business practices, including most recently; one of Canada's Most Admired™ Corporate Cultures by Waterstone Human Capital in November 2018, one of Canada’s Best Managed Companies by Deloitte in March 2019 and Canada’s Top 10 Insurance Brokerages in 2019. For more information, please visit goauto.ca, facebook.com/goauto.ca, youtube.com/user/goautotv. Follow Go Auto at instagram.com/goauto/ and twitter.com/go_auto.
ROUND is a creative and strategic partnership founded by two experienced agency leaders, Paul Riss, Creative Director and Mike Davidson, Managing Director. ROUND works with the top talent in the industry to solve business challenges through creative thinking. ROUND works primarily on a project basis with an agreed set of deliverables over a set period of time. Clients get (and only pay for) what they need. For more information, please visit WeAreRound.com. Follow ROUND on Instagram @round_advertising.
Go Auto, Senior Vice-President
Round, Founding Partner & Managing Director