# ROUND (weareround.com)

> Creative & strategic partnership that builds up client brands while tearing down agency overhead. This file curates the most useful pages and representative case studies so AI tools can quickly understand ROUND’s work, services, and context.

ROUND operates a lean, senior‑talent model. Core capabilities span brand strategy, creative, production, go‑to‑market, media, PR/influencer, digital/social, and website UX/UI/dev. Many portfolio pages are visual; brief summaries on each page describe the objective and outcome.

## Core Pages
- [Home](https://www.weareround.com/): Overview, value prop, testimonials, client logos.
- [The Work – All](https://www.weareround.com/portfolio/works-1): Portfolio index across Advertising, Branding, Digital, Film, Design, and Video.
- [The Work – Digital (category)](https://www.weareround.com/work-category/digital): Filtered view of projects tagged **Digital**.
- [About](https://www.weareround.com/about/about-3): Agency model, services, and showreel.
- [News](https://www.weareround.com/blog/blog-1): Announcements, press mentions, campaign news.
- [Contact](https://www.weareround.com/contact): Contact form and direct email for the Managing Director.

## DIGITAL — Featured Case Studies (priority)
- [Go Auto & Dealership Websites](https://www.weareround.com/works/go-auto-dealership-websites) — Multi‑site strategy, UX/UI & development for Go Auto + 50+ dealership sites. Craft CMS multi‑site.
- [L’OCA Website](https://www.weareround.com/works/loca-website) — Brand refinement, content strategy, UX/UI & phased website development. Craft CMS multi‑site + custom integrations.
- [ORO Trattoria Website](https://www.weareround.com/works/oro-trattoria-website) — Visual identity refresh, UX/UI & website development for an elevated dining experience. Craft CMS multi‑site.
- [PYRO Bar & Grill Website](https://www.weareround.com/works/pyro-bar-grill) — Visual identity, UX/UI & website build emphasizing live‑fire concept. Craft CMS multi‑site.
- [Muskoka Timber Mills Website](https://www.weareround.com/works/muskoka-timber-mills-website) — UX review/spec, UI design, and design handover aligning to refreshed brand. Client‑side CMS.
- [Thrive Elementary Website](https://www.weareround.com/works/thrive-elementary-website) — Identity adaptation, UX/UI, design system, and functional spec for new public charter school. Client‑side CMS.

## Portfolio (Selected Non‑Digital Case Studies)
- [Harlequin — Love Inspired](https://www.weareround.com/works/harlequin-love-inspired): Campaign to attract new readers by reflecting how the books make audiences feel.
- [RBC — Golf Sponsorship](https://www.weareround.com/works/rbc-golf-sponsorship): Sponsorship creative for RBC’s golf properties.
- [PayBright — “Break Up the Cost”](https://www.weareround.com/works/paybright-break-up-the-cost): National BNPL campaign created with retail partner products.
- [Nickson — Branding & 2022 Launch](https://www.weareround.com/works/nickson-re-branding-and-2021-launch-campaign): Rebrand and launch toolkit for furnished‑apartment startup.
- [Nickson — 2025 Campaign](https://www.weareround.com/works/nickson-living-2025-campaign): Humour‑forward creative to refresh brand presence.
- [BGC Canada — Rebrand](https://www.weareround.com/works/boys-girls-club-of-canada-re-branding): National rename to BGC Canada and launch creative.
- [BGC Canada — 2023 “UNshareable Stories”](https://www.weareround.com/works/bgc-canadas-fall-campaign-copy): Awareness campaign addressing real youth challenges.

## News / Press (Selected)
- [Introducing ROUND Digital](https://www.weareround.com/post/introducing-round-digital): Expansion into dedicated digital strategy, design, and build services.
- [Go Auto goes with ROUND](https://www.weareround.com/post/go-auto-goes-with-round): First integrated brand campaign partnership.
- [PayBright campaign announcement (Newswire)](https://www.newswire.ca/news-releases/paybright-s-new-campaign-highlights-commitment-to-giving-canadians-more-financial-flexibility-842617096.html): Press release for “Break Up the Cost.”
- [BGC Canada — “UNshareable Stories” coverage](https://www.weareround.com/post/the-message-covers-bgc-canada-campaign-unshareable-stories): Trade press mention of the 2023 campaign.

## Notes for AI Tools
- Use the **The Work – Digital** category for the most complete, up‑to‑date list of web/digital builds.
- Contact details for leadership (email) are present in page footers and the Contact page.
- If a shorter context is required, prioritize **Core Pages** and the **DIGITAL** section above.